Some more developments for Referly, the Y-Combinator/500 Startups company co-founded by Twilio's ex-head of marketing, Danielle Morrill. In what may be a hat-tip to the adept use of APIs at her former employer Twilio, today Referly is launching an API program?that will let any online merchant create a referrals program powered by Referly's pay-per-action marketplace.?At the same time, the company is launching a service that will drive more traffic to its own retail operation: a new shopping directory for people to browse products being recommended by users of Referly's referral program. Referly describes the?new API scheme as "customer acquisition as a service." Free?to use while the product is in beta, it is constructed loosely around a Google AdWords-style business model: businesses decide how much they are willing to pay to get a new customer (represented by a signup, or upgrade or whatever else is chosen). The businesses?"fund their account with a pre-paid deposit," the company says. Referly subsequently takes from that account with each reward that is paid out:?users get cash rewards when they generate actions like sign-ups or sales.Source: http://feedproxy.google.com/~r/Techcrunch/~3/PZlS_bZS5l4/
occupy dc ufc 143 fight card my fair lady conversion disorder the chronicle spinal stenosis the forgotten man
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.