Charlie Dresen, a Realtor and PFRE reader in Steamboat Springs, CO was telling me recently that he is now doing a weekly video blog on his site. I think this is a fantastic way for Realtors to connect with their potential clients in their local market. Charlie is a model of how to do this sort of thing.
In looking at Charlie?s blog I noticed that his last blog post was about the fact that home prices continue to drop in most major US cities. Real estate photographers need to be aware of this general trend because it?s a big factor of stress in their clients business. There are a couple of important points to understand:
- Charlie?s link to the Case-Shiller Home Price index shows an index of home prices in 10 major US cities.
- Since this index is a composite of 10 different major US cities it distorts reality in that all real estate markets are local. The detail factors that effect real estate prices in local markets are different. Your local market could very well be going up?despite?the fact this broad index is going down.
- Even though home prices are falling home are typically taking a long time to sell. This actually helps the real estate photography business because real estate photography gives an?advantage?to home sellers that use great photography. Having good marketing photography is a bigger factor in a down market than an up market!
Be aware of the edge that real estate photography gives to home sellers and use it in your marketing. I?ve gotten confirmation of the robustness of the real estate photography business from real estate photographers all over during 2008 through 2011. Down real estate markets actually increase the need for more real estate photography and better marketing.
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