Professional Business Marketing ? Interest in self-run businesses ...

Ann Yu

The China Post

Publication Date : 02-04-2013

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A sizable majority of office workers in Taiwan?are interested in starting their own business, with roughly a quarter of those showing interest having already gone some way toward achieving that goal, a jobs bank survey revealed yesterday.

The survey, by 1111 Job Bank, showed that 83 per cent of polled office workers expressed interest in starting a business of their own, while roughly 25 per cent of this group have already put their ideas into action.

The top three sectors for which people were most interested in starting a business were the restaurant trade, retail and wholesale, and clothing shops. The survey also found that those who wished to start a business were on average aged 30.

Compared to last year?s survey, 1111 noted that there has been a 10-per cent growth in the number of people who have put their business ideas into action, while 77 per cent of those who expressed interest in starting a business said they were motivated by the improving economic conditions.

1111 Deputy General Manager Henry Ho said, ?This shows that now may be the right time to begin one?s business, since the economic signs are pretty good in Taiwan.?

According to the survey, 22.62 per cent of respondents expected an income of more than NT$100,000 (US$3,291.61)?monthly once they started their business and 21.43 per cent expected a monthly income of NT$40,000-50,000. The average income for a starting business owner is NT$72,002 per month, according to 1111.

The survey showed that 22.42 per cent of those who run a business use the Internet as their sales platform, while 29.71 per cent run brick-and-mortar businesses.

Ho noted that not everyone has the capability or personality to be their own boss. ?I suggest people to do some personality tests before they actually try to achieve their dreams.?

Many people began business management ?training? as early as college, Ho said, perhaps doing small business at night markets or on the Internet. ?And not only that,? Ho added, ?They have been doing a lot of research on market trends while building up their financial management abilities, which is relevant if you want to succeed.?

Male clothing designer APO, who now has his own brand and clothing shop, said his business revenues reach more than NT$2,000,000 each month. APO started a small online business where he focused on purchasing and selling Japanese clothing. Later he began marketing his own brand clothing.

Ho explained that because most young college graduates are determined to leave their ?22k fate??- a general policy of an NT$22,000 salary base for current college graduates ? many choose to start up their own business in hopes for a higher income. Ho reminded people that as many products reach market saturation, the challenge of successfully running one?s own business becomes more difficult.

*US$1=NT$30.3

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Source: http://lowbrowse.org/interest-in-self-run-businesses-growing-in-taiwan.html

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