How The Portland Trail Blazers Went Mobile

It's almost 2013 and you'd think that at this point every NBA team has probably had its own official mobile app for a few years now, but that's not exactly the case. The Portland Trail Blazers, for example, just launched their own official mobile app for iOS in late November. Earlier this month, I sat down with Dan Harbison, the team's senior director of Interactive Media, to talk about how the Trail Blazers are using mobile to connect with their fans.

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