NEW YORK (TheWrap.com) ? Current TV has recruited rapper turned actor Common for a new promotion highlighting the burgeoning network's primetime lineup.
Describing the network and its viewers as "Politically Direct," Common, aka Lonnie Rashid Lynn Jr., recites a series of phrases to classify the Current viewer - "trailblazer," "truth seeker" and "rule breaker" are three of the first.
From Common's voice to the young people on screen, the ad continues Joel Hyatt and Al Gore's mission of targeting a younger audience than the current cable news mainstays attract.
It set its prime time lineup - with "Young Turk" Cenk Uygur and former Michigan governor Jennifer Granholm bookending Keith Olbermann - in advance of this year's election, which Current hopes will establish its identity and grow its audience.
Source: http://us.rd.yahoo.com/dailynews/rss/tv/*http%3A//news.yahoo.com/s/nm/20120130/tv_nm/us_currenttv
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