Charity and SMS Texting ? What's common to ... - As Seen On Cell Phone

Charity and SMS Texting ? What?s common to them both?

SMS text marketing is creating a new way to fundraise for charity and non-profits. More and more charitable organizations are using SMS technologies to reach their audiences and raise money. Mobile phones have an overwhelming presence in our daily lives. There are now more mobile devices in the United States than computers and televisions combined.

SMS text messaging is a fast and efficient means of communication that can build long lasting relationships with people. With the economy suffering, charities and organizations are finding fundraising more and more difficult. The number of corporate donors has decreased and individuals struggling to make ends meet are no longer opening their wallets for these causes.

Mobile technologies have always been on the forefront of innovation over the past 15 years. One of the latest trends in this space is the emergence of a new class of companies that do good while helping promote businesses. Businesses are finally realizing that doing the world good will bring them success ? the concept of karma works everywhere!

One such service is placing a twist into charitable fundraising and making a difference. Because of the collaboration from the three different participating sectors ? supporters, charities and advertisers ? they represent a vastly different approach to leveraging text messaging as a fundraising tool. It creates a win-win-win scenario for everyone who participates. Every supporter who participates as a coupon-recipient in this program selects a charity to support. That charity then receives five cents every time the opted in supporter receives a text message. Supporters then receive money saving coupons from businesses who are trying to reach new customers.

For nonprofits and supporters the program is a no brainer.? The program is free to both groups, and requires little in the way of signup. Charities need only provide information on how to receive their donation checks and verify their nonprofit status.? Then they simply invite their supporters and members to register to receive coupons.? Supporters are able to opt-in to the program through the website or on Facebook.? The form takes less than 2 minutes to complete and if they ever wish to opt-out they simply reply stop to any of the coupons that they receive.? In addition, they are able to specify the number of coupons they wish to receive as well as the types of offers they are most interested in.? Their charity gets a donation for each text message they receive regardless of redemption.

For Businesses the program yields a 10+% response rate (which is a very healthy response rate for any campaign) and a way to support charity with their advertising dollars.? Businesses are able to target consumers in their area, who have specifically requested coupons from businesses like theirs.? With programs starting as low as a month- it?s an easy way to use sms text marketing that was recently only available to large brands because of cost restrictions.

Nonprofits are finding new ways to fundraise via SMS text marketing every single day and we believe that this is only the beginning of a very healthy trend. In the ?Idol Gives Back? episode of this season?s American Idol, donations were collected via premium texts. Participants donated per text they sent, which was payable through their phone service provider. With the devastation caused by the earthquakes in Haiti, the Red Cross SMS campaign experienced the largest outpouring of support in their history thanks to the convenience and simplicity that text message donations provided. These nation-wife successes only create further proof that this trend is gaining momentum very fast.

With the number of text messages sent every day in the United States SMS text marketing rapidly increasing and older Americans quickly adopting this technology once only used by teens, it is safe to say that there will be an increase in business advertising and fundraising through this medium. Programs such as SendSavings, are leading the way.

SendSavings is a brand new innovation in the text and sms marketing space. They achieve 2 goals in one shot ? allow charities to raise funds via sms fundraising while helping businesses market to their target customers that are signing up to receive custom discounts and coupons via sms.

Source: http://www.asseenoncellphone.com/?p=291

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